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Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

 

From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory Sutherland has created his own brand of the Cinderella story.

He joined Ogilvy & Mather’s planning department in 1988, and became a junior copywriter, working on Microsoft’s account in its pre-Windows days. An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.

Inspiring and insightful TED talk:

 

Some of my favorite quotes:

“When you place a value on things like health, love, sex and other things, and learn to place a material value on what you’ve previously discounted for being merely intangible… you realize you’re much, much wealthier than you ever imagined.”

“The circumstances of our lives actually matter less to our happiness than the sense of control we feel over our lives.”

“Google understood that if you’re just a search engine, people assume you’re a very, very good search engine.”

“When you can’t smoke, if you stand and stare out of the window on your own, you’re an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you’re a philosopher.”

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Je viens de me les offrir ! Ces verres sont assez amusant et je ne manquerais pas de faire la maligne a mon prochain dîner…

Les lignes gravées que vous voyez sur les verres sont des notations indiquant le bon niveau de liquide a remplir afin de produire la gamme musicale idéale lorsque son utilisateur fait courrir son doigt le long des traits.
Pour deux verres, 23.50£ (27€ environ) sur le site Luna & Curious.

(Je vous ferais un feedback des que je les recoit!)

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